Archive for February, 2011

Twitter Use for Business

Posted in Web2.0 Productivity with tags , , , , on February 10, 2011 by Lance Strzok

I looked at a few government agencies that are using the Twitter service looking for use cases that I might recommend using in our organization, and with a specific purpose.

Here is the list of activities I observed on their Twitter pages:

– Post links to photos related to employees and their activities at work and in the community
– Links to articles that involve their employees or business activities
– Announcements
– Links to charity events
– Links to Podcasts and Videos
– Weather/Emergency alerts (Open/closed/late arrival/early departure/Telework etc…)
– Visitors
– Safety notices
– Travel Advisories
– Uniform Changes
– Contests
– Updates on projects or activities of the business
– Links to reference or other resources
– Job announcements
– Seeking skills or equipment announcements
– Events that influence Employees or Business Partners or Customers
– Links to business mentions in the news or other media

Of the items on the list above, I am recommending the following for my organization:

– Job announcements
– Weather/Emergency announcements
– Travel Alerts
– Events that influence Employees or Business Partners or Customers
– Links to our activities in the local community

Getting Started

– No associated costs
– Can start immediately
– Link to the Twitter feed from the Organizational Homepage on the Internet
– Start with an initial post that links to an article that describes the intended use of the feed and how employees, customers, and partners might want to follow it.

As for who should have the ability to update the posts to the business feed, I would recommend 3 people fill that role, and that requests for posts be sent to those individuals through existing chains of command pertaining to the individual submitting the request with specific words in the email subject line that identify it as a post so that it can be viewed and acted upon immediately by one of the posters (ex… Twitter Feed update request). Candidates for those three people would likely be people that already handle business announcements.

If you have other ideas, please add them to the comments below, and I’ll try to add them to the content in this article in the near future.