Why Podcast?

So the question of “why podcast?” has come up, and I thought I would share some of the reasoning behind the decision to give the podcast medium a run.

A little background
I recall hearing that the average commute time in DC was over a half an hour. I commute about an hour and fifteen minutes a day, each way. So I usually check NPR news headlines, and about a half hour of 103.5 to catch the main stories, weather, traffic etc…

So how do I use/engage my brain for the rest of the commute? I turned to podcasts. And in doing so, I found many good sources of relevant information and news I could use to maintain situational awareness with regard to issues I am involved with at work. I am aware of the latest developments in the areas I am most concerned with, and I hear varying viewpoints on those issues from several sources over the course of a few days. I have subscribed to individual podcasts, and I use a podcast streaming service called Stitcher for some of the broader interest areas and what others in my field are sharing and talking about.

Thoughts
As I started to think more about it, I realized that if I were to compare the costs of my minutes – the minutes in the commute were pretty cheap. Cost here being the cost of what do I give up to listen to a podcast on my way to work vs what is the cost of the time I would spend reading all of that information while at work. Or put another way, what can I not do while I am locating and reading these articles or bits of information?

It dawned on me that most people are interested in the information that our communications committees are putting out across several formats and publications that include a newsletter, emails, banners, signs, internal web page, etc… But, when I thought about it, what I wanted was one source, and I wanted to move that source to less expensive minutes, otherwise – I was not likely to digest all of those different resources, and I am missing out on useful information.

Motivation
So there is was. I wanted to know those things, but they were spread out, and using expensive work minutes instead of cheap commuting minutes. (Commuter minutes, gym minutes, elevator minutes, lunch minutes etc…)

That is the motivation for consolidating those bits of information into a podcast and allowing the workforce to access the information from home, download the mp3 files to a smartphone, or mp3 player, and listen to the issues that might otherwise go unknown.

If you are interested in the mechanics of how I am creating the podcast, the previous blog entry to this covers that pretty well, and I may add another when I get to the point where I am interviewing instead of just reading the news.

Question for you – where are your cheapest minutes? I don’t think my list is big enough, and I would like to know when you listen or might listen to a podcast.

If you have any comments, or questions – please leave them below in the comments, I will respond to them and thanks for reading.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: